Relationship Marketing for Coaches - It Starts With Your List

Relationship marketing is a natural fit for coaches who are looking to get more coaching clients. What do I mean by relationship marketing? I mean building a following of people within your niche who are interested in your information and services. Building relationships with them so that they can see the value of working with you and so they know you, like you and trust you enough that they will happily pay you to coach them. In this article we are going to look at how you can get started with relationship marketing.

In order to build relationships with people in your niche who are interested in what you have to offer, you need a method of keeping in touch with them. You are not merely looking to present them with information and promotions occasionally. You are looking to engage them in ongoing two-way interaction. The best way to do this is by inviting them to subscribe to your email list.

Once someone opts to join your email list they are giving you permission to keep in touch with them. It is important to realize that in this kind of relationship marketing you really should be keeping in touch with them on a personal level. By that I mean sending them emails and inviting interaction.

Many coaches make the mistake of working hard to attract subscribers and then simply sending them a newsletter once a month. Although newsletters can be very useful they are not the ideal method for building relationships. So, once someone joins your list you need to email them, send them useful content, and interact with them. Interaction is the way to build relationships. So ask your subscribers questions. Ask them what kind of help they are looking for - and provide them with it.

I hope you can see that relationship building is a great way for you to go about business building, and that it all starts with list building. If you don't have a list of subscribers then you don't have a group of people within your market with whom you can build ongoing relationships. If you don't have a list then all your marketing efforts are simply a scatter shot approach. I hope that you are not using all your marketing time on methods that don't bring you consistent results.

Chester have been writing articles for nearly 2 years. Come visit his blogs more often for tips and advice that helps people with the interest for customer retention strategies and great passion and knowledge for customer relationship management solution and all the different options & providers available in the market today. Find out for more info also here debsmarketingconnections.com

Relationship Marketing for Coaches

If you are struggling to start or grow your coaching practice you will need to take a look at your marketing methods. You need a good marketing strategy that you are comfortable with if you are ever going to grow a thriving business. Many coaches struggle with marketing that feels too pushy or salesy, so in this article we will look at relationship marketing which feels more comfortable and authentic and therefore you are more likely to work more consistently.

The kind of relationship marketing I am referring to is building relationships via email with your list of subscribers. You invite people to join your email list by offering them useful information in the form of a free report or mini ebook or course. Then you can keep in touch with them via email.

Many coaches learn that they need to build an email list, but then they only ever send a newsletter to their list. This is OK, but it misses the potential of actually interacting with your subscribers via email. If you only send a newsletter to your list then you are on 'transmit only' mode - if you have ever been in a relationship with someone who communicates in this way, you know how unpleasant it can be to be on the receiving end!

When I talk about building a relationship with your list I am talking about a real relationship, which involves two way communication. Yes, you do need to provide useful content, though there are more effective ways than only using a newsletter, but you also need to ask your subscribers questions, allow them to give their input.

You can use surveys and questionnaires to do this, but the most effective - and natural - way is to simply ask them questions. Remember that your subscribers are real people and that they will appreciate being treated as such. Ask them questions, respond to their questions, in this way you will be building real relationships and people who have a relationship with you are much more likely to become your clients.

Vladimir have been writing articles for nearly 2 years. Come visit his blogs more often for tips and advice that helps people with the interest for customer retention strategies and great passion and knowledge for customer relationship management solution and all the different options & providers available in the market today. Find out for more info also here debsmarketingconnections.com